By agents · For agents
Your CMAs, in one sign-in.
Belvedere is the all-in-one workspace built by a working broker to replace the pile of separate apps most agents pay for every month. Branded as you. Ready before your coffee.
The problem
One tool for CMAs. Another for market reports. Another for social graphics, scheduling, expired lists, FSBOs and open-house sign-ins. Each with its own login, its own bill and its own learning curve.
of agents spend more than $500 a month on technology (NAR, 2026)
median yearly business expenses for a Realtor in 2025, up from $8,010 (NAR Member Profile)
to hand-build one CMA. Even with software, about 1–2 hours (Enterprise DNA), (HouseCanary)
Everything in one spot
A private, passcode-protected workspace with your logo, colors, headshot and contact details. Clients never log in: they get private links to their own seller update or CMA.
Seller updates that write themselves.
A listing-appointment CMA in minutes, not hours.
Look like the local market expert every Monday.
Branded content, ready before your coffee.
Photos in. Scroll-stopping tours out.
A fresh lead list every morning.
The right words, right when you need them.
Your trusted pros list, shareable with one link.
Shown with demo data. Addresses in Prospecting are blurred.
Money saved
Published monthly prices for one popular tool in each category Belvedere covers, as of October 2026. Where vendors offer several plans, we used the entry-level or matching plan, to keep it conservative.
That’s about $303 a month, or roughly $3,600 a year, back in your pocket.
| What you need | Typical separate app | Per month |
|---|---|---|
| CMAs and listing presentations | Cloud CMA, single agent ↗ | $49 |
| Branded local market reports | Altos Research, Professional ↗ | $79 |
| Seller and homeowner value reports | Homebot, Solo ↗ | $50 |
| Done-for-you social content | Coffee & Contracts ↗ | $74 |
| Graphic design tool | Canva Pro ↗ | $12 |
| Social post scheduling | Buffer Essentials ↗ | $10 |
| Listing videos from photos | The Realtor Videos, Starter ↗ | $19 |
| Expired and withdrawn leads | REDX Expired Leads ↗ | $60 |
| FSBO leads | REDX FSBO Leads ↗ | $70 |
| Open house sign-in | OpenHouse Pro ↗ | $10 |
| Scripts and conversation training | Tom Ferry PIVOT ↗ | $99 |
| AI writing help | ChatGPT Plus ↗ | $20 |
| Total for a comparable stack | ≈ $552 | |
Prices change; check each vendor before quoting. Some MLSs include CMA software at no charge. Belvedere's lead lists come from public sources and do not include phone numbers or a dialer.
Time saved
An example week for a solo agent with 3 active listings, 1 listing appointment and 1 new listing video. The gold bar is what's left to review and send.
Estimates based on LJ Kennedy's own week; your savings depend on your volume. CMA range from Enterprise DNA; social time from Apaya. At $10–$20 an hour for a real estate assistant (Upwork), 670 hours is worth $6,700–$13,400 a year.
Behind the scenes
A fresh lead list every morning. On Mondays: the listing and market refresh, graphics and blog post. Nothing to remember.
Your workspace is passcode-protected and seller details are encrypted. Each client sees only their own private link.
A complete backup every night, downloadable to your own computer, with a step-by-step restore guide.
Every change is tried first on a separate sandbox copy and checked on desktop and phone.
Your logo, colors, headshot and contact info on every page, PDF, graphic and video.
Every section works on a phone, so you can send a CMA from the driveway.
Plans & pricing
Every plan includes your own branded Belvedere connected to your IDX feed, private client links, phone access and nightly backups.
$149/ month
Solo agent · billed monthly
$249/ month
Solo agent · billed monthly
$599/ month
Up to 5 agents · $89 each added agent
Introductory pricing, subject to change. Your IDX or MLS data license is arranged separately with your MLS or IDX provider.
By agents, for agents
I’m LJ Kennedy, a Spokane-area broker with more than 10 years in real estate. I built Belvedere because I was tired of paying for a pile of apps that didn’t fit how I actually work: the Monday market update, the CMA the night before an appointment, the seller who wants to know why nobody’s calling, the follow-up I didn’t know how to word.
Every tool in Belvedere started as something I needed for my own clients, tested on real listings and refined week after week.
“Spend less time building reports and more time with the people you serve.”
LJ Kennedy · Founder · Designed Real Estate · Spokane, WA
Getting started
We walk through your market, listings and goals.
Send your logo, colors, headshot, contact details and license disclosures.
Connect your IDX feed and confirm what your license allows.
We set up your private workspace and a test copy, then walk you through it.
Your first Monday report, graphics and lead list arrive on schedule.
Ready to see your own Belvedere?
Tell us a little about you and your business. LJ will reach out personally with a live demo using sample listings and clients.
Your request is in. LJ will reach out personally, usually within one business day, to set up your live demo.
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